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Roku's claims about Google's demand for preferential treatment became a key sticking point for Klobuchar and Cicilline on Thursday. And on the competitive front, it doesn't make sense for Roku to share that data with Google, which, along with Facebook, dominates the overall market share of digital ad spending.
Youtube tv software#
Roku needs the search data from its software in order to better target its video ads. The two companies compete not just with streaming video devices (Google's Chromecast and Roku's family of streaming devices), but also in digital ads. Roku also has its own interest in keeping its customers' search data out of Google's hands. The email from the Google executive to Roku reads: "YouTube Position: A dedicated shelf for YT search results is a must." A YouTube spokesperson, Mariana De Felice, declined to comment on the email, but said partners like Roku are allowed to rank search results for YouTube "as they wish." This claim is baseless and false."īut according to a September 2019 email from a Google executive to Roku that was viewed by CNBC, Google asked for just that. In April of this year, when the tiff between the two companies spilled out into the public, Google said in a blog post: "To be clear, we have never, as they have alleged, made any requests to access user data or interfere with search results. In the meantime, there are new questions about Google's previous statement denying that it asked for special access to data or a change to the way search functions on Roku devices. "Roku has once again chosen to make unproductive and baseless claims rather than try to work constructively with us," a Google spokesperson said in a statement to CNBC in a statement.
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Google called Roku's accusations "baseless" in a statement that came shortly after Roku published a blog post Thursday morning about the stalemate between the two companies.